Part I: Vegan, fair and organic in Izmir
YEAH!!!!! The new season has just started for us, the first parts are now available online and that is reason enough for us to give you a few insights into one of our production facilities in Turkey. More precisely in Izmir.
We currently only produce our collections in Europe, namely in Portugal and Turkey. Both are countries that look back on a very long tradition in the production of textiles and place great value on sustainability and fair working conditions. Because we are not only officially “vegan approved” by the animal protection organization peta, but are also focused on sustainability in all areas.
We therefore maintain very close relationships with our producers and it is completely normal to write emails back and forth or make phone calls several times a day. WhatsApp groups are now very popular with us, so that everything can go even faster. Since we in the team are not always in one place and travel a lot, communication does not break down, which would be problematic for the production process. Decisions sometimes have to be made within a few hours so that there are no delays in production. This can increase the stress level quite a bit, especially shortly before delivery!
Of course, it always starts with the design for the new season. As a rule, we always plan two seasons in advance and that's why you see us here wrapped up in our coats, because the pictures are from last December. Jennie, Lea and I booked a trip to Izmir for 3 days to discuss the current fall-winter collection in very, very long meetings.
Jennie (Brand Direction) and Lea (Assistant Brand Direction) in the producer office.
Everyone brings in their own ideas and ideas and we then filter out the best ideas to create a great new collection - a highly exciting and creative phase in which you end up making so many small decisions that your head is spinning!
And here you can see Nina and Jennie exploring the factory, because there is always a lot of exciting things to discover!
You can read Part II about the path from idea to product next week!